Who iTech.
What An Indy100 article on the gaming industry and female representation.
Why An SEO campaign to increase site traffic while resonating with the audience. There was a campaign page which linked to the article.
My role I worked alongside User Research to design the campaign page, focussing largely on Content Design and story telling. I researched and wrote the initial article for Indy100. (please note, this has since been updated by an external editor to keep it evergreen).
As part of OnlineGambling.ca's portfolio, we wanted to cover the topic of women in gaming as part of an SEO campaign to increase site traffic while resonating with the audience.
I was tasked to research and write an article surrounding the topic of women and video gaming. Considering that women make up almost half of gamers nowadays, the topic was a no-brainer in terms of relevance and prevalence within the gaming industry. It was also an absolute pleasure to write!